Friday, June 13, 2014

Win with Wisconsin Chocolate Milk - The 2014 Tour of America's Dairyland - June 19-29

The Tour of America's Dairyland (ToAD) presented by Wisconsin Milk Marketing Board is the largest competitive road cycling event in the United States (right here in Wisconsin!), featuring multiple amateur and Pro categories for 11 consecutive days in 11 Wisconsin communities. In 2013, an average of 650 racers competed daily for more than $150,000 in cash and primes before an estimated 160,000 passionate, dasherboard-banging, cowbell-clanging fans.
Over 1,100 cartons of Wisconsin lowfat chocolate milk
will be served to participants per day for recovery.
July 19 - 29, the event takes riders from Shorewood, Wisconsin to Wauwatosa, WI.  Check out the tour schedule for complete details and sponsor information.  This is sure to be a great event for participants and spectators alike.
Make sure you stop and spectate at the stops in Fond du Lac on June 27 and Wauwatosa on June 29.  The Win with Chocolate Milk Team will be handing out FREE SAMPLES AND SWAG at both events.  Come by and sample, get some freebies and cheer on those dedicated riders on the route.
Did you know that a tall glass of white or chocolate milk contains 30% of your daily Calcium and 25% of your Vitamin D requirements.  Pair that up with Phosphorus, Riboflavin, Protein, Vitamin B-12, Potassium, Vitamin A, Niacin and Vitamin C, you have a glass full of nutrients for the entire family.  A glass of chocolate milk contains 135 calories.  While a glass of white milk contains just 85 calories.  Wisconsin Milk's nine essential nutrients can make your kids grow up healthy and strong - and you parents will benefit, too.  Why not set a good example at the dinner table tonight and serve up a glass of milk with your family's meal. 
Wisconsin chocolate milk is also a fantastic way to refuel after your workouts - with a perfect combination of protein and carbs to aid in muscle fiber recovery.  The electrolytes will also help refuel what sweat you lost during that fantastic workout.  Stock up on a couple of bottles of cold chocolate milk and keep them in the fridge for when you return home after your next long run.  Why not stash a few bottles in a small cooler the next time you meet your running buddies for a training run.  You can enjoy cold Wisconsin chocolate milk while you are doing your post-run stretching.  Your friends will appreciate the miles you shared together and the benefits from refueling with chocolate milk.

John Dettmann, Director of Strength and Conditioning at the University of Wisconsin, is just one of many athletic professionals who have seen the direct impact that chocolate milk can have on an athlete's performance. Check out the video

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